The Outward Bound Trust is an educational charity that uses the outdoors to help develop young people from all walks of life. Through the generosity of donors, they are able to run adventurous and challenging outdoor learning courses that equip young people with valuable skills for education, work and life - helping them become more confident, more effective and more capable at school, college and in the workplace.
We’ve been working with the organisation since 2012 to help them devise new ways of communicating specific, targeted messages to key supporters (from individual and corporate supporters through to participants and schools) that would resonate with them on every level.
We started working with We Launch on The Descent of the Shard, a very high profile and high-end abseil down Europe’s tallest building. We had a lot to lose, but We Launch really understand how to respond to a client’s needs. Right from the off, I felt comfortable. They got inside the guts of our organisation to produce a hugely impactful campaign which reaped £2.8m in income and £2.5m in press coverage. Nowadays I see We Launch as an extension of my own team – utterly reliable, totally committed and extremely creative.Alan Bolchover, Director of Fundraising