Mikromol reference standards help scientists detect, identify, quantify and qualify impurities in a drug substance. Their product range covers more than 5,000 reference standards developed over 25 years to serve the pharmaceutical industry. Our task was to create a highly distinctive own label brand that could stand apart from global competition.
Competitor changes within the pharmaceutical analysis sector provided LGC with a unique opportunity to grow market share by launching their own label products. We defined the strategic positioning of the new Mikromol brand, embracing its heritage and USPs whilst creating a dynamic, market-leading presence.