Heropreneurs is the only registered charity in the UK to work exclusively to help former members of the Armed Forces, and their spouses, fulfil their potential to set up and run their own businesses. Early in 2018, we heard about this fantastic organisation and set out to discover more about its aspirations.
What became immediately clear to us was that the Heropreneurs story deserved to be heard and appreciated by a much larger audience. However, how the brand looked and spoke did not reflect the calibre nor the ambition of its offer, members, or the entrepreneurs it supported.
Each year, the We Launch Ideas initiative offers £25k of creative and strategic brand support to an organisation that inspires us. In 2018 this was awarded to Heropreneurs, and we set out to define the brand and design an identity which celebrated the passion and dedication of our British Armed Forces Community looking to forge a new path in business.
The We Launch team performed an outstanding job of rebranding Heropreneurs. The new image, portrayal and varied messaging, first displayed at the Heropreneurs Awards, has helped the organisation greatly improve its public image - which has resulted in a large increase in the number of veterans approaching the charity for help.Peter Mountford, Heropreneurs Chairman