In readiness for the increased exposure that the 2016 Olympic Games in Rio de Janeiro would bring, our brief was to revolutionise the sport of fencing in the UK in a way that would completely reinvent its public perception and broaden its appeal to a wide range of audiences.
The new brand needed to clearly reflect the organisations’ recently defined brand values, which would subsequently enable it to be perceived as a world-leading, credible and highly professional sporting organisation at the forefront of the sport on a global stage. It also had to pay homage to the three sword disciplines – Epee, Sabre, and Foil. The new brand would be the benchmark that competitor organisations would aspire to.
We were looking for an agency that could help us get behind the mask of fencing and bring our brand right into 2016. The team at We Launch displayed the passion for the sport and had a portfolio of work that made them the natural choice. From the moment that we met, they immersed themselves in the sport, really understanding the brief and the audience. Always flexible and accommodating in the way that they worked with us, they constantly went the extra mile to achieve the best results.
We are very excited about the results so far and are looking forward to bringing the brand to life even further over the coming months.Georgina Usher, Chief Executive Officer, British Fencing