The telecoms, energy and utilities industries have always been extremely competitive. Today, digital transformation has only intensified the challenges facing companies within these sectors, with increasingly connected consumers expecting brands to engage with them across every available channel. The delivery of excellent brand experiences create differentiation, and determines how effectively companies increase sales, market share, loyalty and awareness.
To succeed requires a clearly defined brand proposition combined with an agile approach to devising more frequent, cost-effective campaigns – distributing promotions across multiple channels whilst accurately measuring performance. We understand the importance of high-quality content, targeted messaging for specific audience groups and embracing the technological innovations that inspire the customers that are becoming the best marketers of a modern brand.
Based on strategic insights and a clear understanding of a business, we shape compelling, integrated brand narratives that create long-term relationships with consumers. Ultimately, this is the heart of enduring success – as our clients are able to continually assess, connect, educate, promote and convert in this rapidly evolving sector.
We met We Launch in 2011 and knew straight away that they would be the company to help deliver something different to the energy industry. They found solutions and were advocates to differentiating ourselves from competitors rather than conversing to the traditional mould. We Launch delivering great results for us and we completely trust their judgement across all mediums of communication.
Nick Proctor, CEO, Amber Energy