Sports are complex and multi-dimensional with diverse stakeholders and different audiences. Brands have to make themselves more exciting, recognised, understood and relevant than ever before. Every part of their communications have to be carefully defined to unite and inspire athletes, participants, supporters, sponsors, partners, coaches, designers and engineers.
Attention is currency. Participation levels must increase whilst stadiums demand to be full. Communities need engaging as ambassadors and influencers become ever more powerful. Partners and sponsors seek alignment with the brands that will elevate their own, and provide the most value to their organisation. Television deals should be secured with confidence. Engagement metrics now need to be more than just follower numbers. New technologies, digital innovations and interactive experiences must be embraced to connect with fans in the most original ways. We understand and consider the importance of all of this.
Ideas need a consistent theme that builds in the minds of the audiences – flexible enough to evolve and grow over time. We’ve helped leading organisations, events and brands deliver these ideas across multiple channels and continents for a wide range of sports.
From the moment that we met, We Launch immersed themselves in our sport. They really took the time to listen and understand the brief, our aspirations and audience. Always flexible and accommodating in the way that they worked with us, they constantly went the extra mile to achieve the best results. We are very excited about the results so far and are looking forward to bringing the brand to life even further over the coming months.
Georgina Usher, CEO, British Fencing