The world of retail has evolved into an omni-channel, multi touchpoint experience that consumers navigate seamlessly through without realising. The transaction itself is no longer an event, but more a part of a fully integrated experience. Retailers need to ensure they understand how to engage with shoppers not only according to their specific needs, but in a relevant way. At the same time, the physical store continues to evolve as brands adapt their services to new ways of interacting with the customer, increasing traffic, dwell time and conversion.
Consumers today are buying into a lot more than just a commodity. They strive for dialogue with brands – a daily rapport that builds loyalty and trust. Tactical partnerships, seasonal campaigns and new product launches must be astutely executed to maximise brand awareness. We help retail brands develop robust, agile strategies with consistent messages that are rooted in authenticity – creating distinct voices that stand apart in a crowded space. This differentiation is indispensable. To achieve it requires a clear mission, values and goals that consumers will embrace – building the brand equity that fuels success.
From multiple vantage points, our retail experience spans apparel to FMCG, and automotive to consumer electronics. We’ve evolved retail offers and strengthened brands across all channels, delivering distinctive, agile and resilient brands future-proofed for tomorrow.
We were a young start-up fashion business struggling to communicate our brand in a strong and consistent way that aligned with our strategy and ambition. We Launch were able to help us articulate our complex and quite personal vision and bring it to life across a multitude of cross channel applications. They really got to the bottom of our vision and simplified it into a strong creative proposition. They have provided us with the vital elements, treatments and guidance we need to define and communicate our brand – turning it into an award-winning footwear brand now being sold in some of the UKs largest retailers.
Sarahjayne Matthew, Director, Solillas