Today, firms are facing new challenges that are making old ways of business extinct. More agile, lower-cost, tech-enabled disrupters are challenging many established players – revolutionising traditional business models in the process. All the while, their own clients have more in-house knowledge and capabilities than ever before, reducing their dependence on outside experts. Those that haven’t recently evolved their communications to reflect this changing landscape are finding themselves in danger of falling behind. Brand reputation is now more important than ever.
An effective brand building strategy will help organisations define what they stand for, establish a unique position in the marketplace, improve reputation, increase relevance and maximise visibility to target audiences. The best strategies will achieve all of these. Our approach helps organisations understand where they are today, and defines a path for how they can reach where they aspire to be. Embracing the core ethos of a business, we bring clarity whilst delivering meaning and value. In turn, this establishes a clear positioning that builds trust and confidence, and differentiates through creative innovation.
The transition from old to new inherently impacts those people most closely linked to any business. Engaging with key stakeholders, we leverage their insights to foster a sense of ownership and accountability throughout the business. This is a key component that ensures a brand or communications rolls out consistently across all touchpoints: proposition, naming, logo, visual identity, imagery, website, external and internal communications, advertising, environmental graphics, signage and brand guidelines.
We met with several agencies as part of our re-brand, and We Launch stood out from the pack. They understood our business, our marketplace, and most importantly, the commercial objectives of the exercise. They also had an innate quality that is hard to put into words, but we knew they were going to take the project seriously, that it was important for them and that they would do a great job. As it turned out, they nailed it.
Adam Gross, Chief Marketing Officer, JEGI