Current perceptions of the financial services industry are low, with little trust or loyalty amongst consumers following the recent global turmoil in the markets. To overcome this, organisations need strong values built on honesty, stability, and credibility. These have to be universally adopted as the key drivers in customer engagement. Brands need to clearly communicate this higher purpose, value set or culture that will enable the business to have meaning – aside from generating sales and profit. Leveraging these values, and evolving an organisations’ brand to reflect a more human aspect, is a very visible way of convincing customers that they have their best interests at heart.
We help our clients to understand their various audiences, defining their motivations and aspirations. Through the application of insightful strategic thinking, we produce powerful creative solutions that resonate across all channels. We build brands that talk to both internal stakeholders and customers in the most compelling and relevant ways.
Across investment banking, high street banks, pension providers, asset management firms and insurance companies, we’ve reimagined brands by delivering strategic positioning, naming, brand and visual identities, marketing communications, digital platforms and brand guidelines with award-winning results.
The We Launch team created a fantastic rebrand for us, and we have seen a marked improvement in the quality of our enquiries as a direct result. I cannot recommend them enough to anyone looking for a pragmatic and flexible approach to developing an old or new brand.
Brendan Cluff, Company Director, Venture Capital