For fashion and beauty companies, the secret to achieving long-term success lies in the effective management of the supply chain and distribution channels whilst ensuring brand perception remains on point and ahead of the curve. But with ever-changing environments and increasingly savvy customers, some brands suffer from becoming overexposed, complacent, fatigued or growing too large too quickly. Most only realise this when it’s too late to repair the damage.
As the prominence of social media content creators continues to grow, influencer marketing has quickly become an all-consuming industry in its own right. Turning their backs on the traditional hard-sell methods, consumers are now taking control to filter out the brands that aren’t talking their language. They engage with brands in more indirect, yet intensely personal ways – learning about new trends through blogs, discovering style tips on their journey to work, reading impartial reviews from respected insiders, watching tutorials from professionals, or by simply following the Instagram feed of their favourite artist.
Understanding how a brand responds and adapts to this movement is positively challenging – yet incredibly exciting. We craft beautiful, relevant and targeted creative solutions that resonate with discerning fashion & beauty consumers. Whether shaping a unique identity for a new brand, helping an established name extend their product range, or producing a multi-channel campaign that appeals to a diverse global audience – we create brands that stand apart, and stand for something special.
We Launch have taken our company from a ‘cottage industry’ to a whole new commercial worldwide playing field. From initial concept through to delivery, they have inspired and driven our brand forward in ways that we could not have imagined. Their enthusiasm and drive has been incredible. Having worked with many branding agencies, this is the one company that quite simply ‘listens’. They deliver in ways that you will literally be congratulating yourself for finding them. I can not recommend We Launch highly enough.
KATIE CLEMENT-LORFORD, FOUNDER, BEAUTY & THE BOUTIQUE