In the world we live in today, consumers are drowning in a sea of branded messaging that is impossible to keep up with. Brands now need to provide a compelling reason for consumers to engage – if they don’t, there are plenty of others for them to go to. Through the production of focused, engaging and authentic content, we help brands move away from a forceful / pushy style to a well-placed ‘always there’ approach that is wholly relevant to their target audience. This allows consumers to naturally discover and share, on their own terms, when they want, on the devices they choose.
Firstly, we work with clients to define the most appropriate channels and formats for their particular brand, product, service and customer. Will a series of short 30 second interviews have more impact than a 5-minute brand film? Should tutorials be filmed live, or created by piecing together static step-by-step photography? Is it better for a product to be animated or static? Would captions be more appropriate than a voiceover? We align our recommendations with the agreed demographic, budget, deadline, trends and channels to ensure the best possible content is produced.
We then create a delivery plan that storyboards various creative concepts, write any script or copy, scout locations, source talent, and book all of the additional equipment and crew that might be required (lighting / makeup / styling / assistants) depending on the nature of the project. From large productions through to small animations, we’re able to deliver filming, moving image, motion graphics, photography, editing and post-production services that suit all manner of products, services, industries, budgets and timeframes.