Going social with Beauty & The Boutique

What fascinated us when we began working with Beauty & The Boutique was the extensive range of videos available on YouTube providing women with fashion and beauty tips. With over 23,000 YouTube subscribers and a channel totalling almost 2 million views, Beauty & The Boutique is a fine example of how building a strong social following will help to create a trustworthy brand that customers will keep engaging with. Bigger brands want to be part of this too. As proof of this, in recent weeks M&S and Remington UK commissioned Katie to create a series of insightful beauty videos using her vast experience as a professional make up artist: http://goo.gl/1xb6pA

With YouTube playing such a vital role in a brands marketing strategy, marketers must understand their audience – regularly creating quality, interesting content that is fresh and current, distributing it across multiple platforms. Something that Beauty & The Boutique do extremely well.

We Launch are proud to have worked with Beauty & The Boutique right from the outset. From creating the initial branding and bespoke typography, we’ve been able to consistently roll out their visual style across all channels – from website to product packaging and event collateral. As a partnership, we’ve all learnt a huge amount about how to use social media platforms effectively – and just how important they are in building awareness and loyalty amongst customers.

Out Of Office

The sights, sounds, and everything all around. From inspirational exhibitions to our favourite new bands. These are the things that are shaping our year...