Viacom

Inspiring communications for the leader in global entertainment.

Viacom is home to the world’s premier multimedia entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories – with a reach of almost 4 billion cumulative subscribers.

The business recognised that its most valuable asset is its people, and effective internal communications was required to put people at the centre of their organisation. To achieve this, we were commissioned to create an engaging internal platform for their employees that focused on them whilst still uniting their existing brands.

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DISCIPLINES

Art Direction Brand Guidelines Brand Identity Digital Collateral Environments Illustration Internal Communications Print Collateral

With six major global channels across their portfolio as well as a growing number of flagship local networks, a big challenge was to create something that translated across 40 languages and stood out against the sea of visual imagery that is prevalent throughout the networks’ output. The VIMN internal comms team have to relay messages that can be fun and inclusive, as well as those that are much more serious and hard-hitting.

To that end, we decided to focus on creating a modular illustrative world containing a matrix of component parts. These could then be used individually, or in tandem with a number of relevant images and messages as required. This solution would give Viacom the most flexible, cost effective yet highly creative platform with which to inspire their teams around the world.

After designing the Internal Comms Team logo system, we shortlisted a number of illustration styles that would compliment it – whilst being able to appeal to all of their various channels and teams.

The feedback from the research led us to commission London based illustrator Jordon Cheung – a young artist with a bold, graphic and visually engaging style.

We worked closely with Jordon to oversee the creation of 50 bespoke illustrations. Each worked individually, as well as fitting together to create one master matrix of the VIMN Internal Comms Team world. We devised a vibrant colour palette that would appeal to all audiences, and complimented this with a type style that could stand out on every piece of collateral – both printed and digital.

The overall initiative led us to rolling out the creative across all parts of the communications spectrum – from email newsletters and digital screens through to posters, banners, wall graphics, brochures and magazines.

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