UBM is one of the largest global event organisers, spanning industries from food technology to super yachts. They operate from 70 offices across 20 different countries, helping them to draw on a wealth of experience for each business sector. UBM’s internal communications team is known as GEM and is an integral part to the development of the company. GEM is the centre for excellence where they create exceptional value for customers and help UBM’s brands succeed within the events industry. They encourage collaboration with the UBM events community to identify, co-create and share best practices and innovation.
We were tasked with creating an impactful visual language for the brand that could help encapsulate GEM’s powerful status within UBM.