Therco-Serck

Creating a brand that is proudly made in Sheffield, for a global market.

Based in the steel-making city of Sheffield in the north of England, Therco-Serck is a market leading manufacturer of heat transfer equipment. The company’s high integrity, premium quality products sit at the heart of marine, powergeneration, petrochemical, and oil & gas markets across the globe.

In an industry that typically doesn't place a great importance in the value of a strong brand, our challenge was to go against the grain and establish a dynamic new brand for the business that embodied its Sheffield heritage, but was able to communicate to an international audience on a global stage.

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DISCIPLINES

Art Direction Banners Brand Book Brand Guidelines Brand Identity Brand Positioning Brand Strategy Website Design & Build Brochures Digital Collateral Event Collateral Internal Communications Photography Posters Print Collateral Signage & Wayfinding Vehicle Livery

Having previously worked with the founding partners for over a decade, we collaborated closely with them to understand their ambition and vision for the company – re-positioning Therco-Serck as a large, high quality, capable, honest and committed partner – an experienced and reliable player on the global stage.

The new brand would subsequently give their multi-national clients belief that they are a business to be trusted; one that creates value without compromise; that delivers a greater and wider reaching service than any of its UK competitors.

The new identity took its inspiration from the theme of connectivity. Whilst Therco-Serck products are Made in Sheffield they are built for a global market. Connecting continents, businesses and people – at the forefront of manufacturing innovation. The new brand embodies this journey that the business is on.

It was important to bring to life Therco-Serck’s most important assets – their workforce. On location at the main Sheffield factory, we worked with the photographers Richard Moran and Ben Statham – capturing a series of powerful, authentic and honest people portraits, as well as a large number of working images for use throughout their brand collateral.

The brand that We Launch have created has given us the ability to reach new markets and has already yielded a noticeable increase in conversion. In a very traditional industry, we're immensely proud that Therco-Serck is now perceived by our international clients as a forward-thinking British business that is both innovative and established - anchored by the skills of our people.

Rob Sawtell, Managing Director

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