The Outward Bound Trust
We’ve been working with The Outward Bound Trust since 2012 to help them devise new ways of communicating specific, targeted messages to key supporters (from individual and corporate supporters through to participants and schools) that would resonate with them on every level.
DeliverablesArt DirectionBrand GuidelinesBrand PositioningDigital CollateralEvent CollateralPhotographyPrint CollateralWebsite Build
After devising a clear strategy for how to best communicate to each of their four audience groups, we were commissioned to create separate pieces of collateral that resonated with everyone in the most appropriate ways. Individual Givers received a very emotive brochure and microsite; Corporates were told of how their emerging leaders and teams would benefit; Schools learnt much more about the impact and results of taking part in an Outward Bound Trust course.
After finalising a fully comprehensive brand guidelines document, we also produced their Social Impact Report that documents their work, reach and results over the past two years.
It was important to show how the work benefitted young people and the methods that were being developed to improve how the impact of The Trust’s work is measured.
Bringing together all of our brand development work over the past three years – from photography creation to devising a new style for infographics and data, we were able to implement all of the recently defined brand guidelines principles to design clean, direct and impactful layouts across the entire 52 page report. We then sourced natural papers and used waterless printing to produce the finished report in as environmentally friendly way as possible.
As a strand of the main Outward Bound Trust brand that we created, we were tasked with creating a distinctive and highly compelling visual language that would inspire and motivate the young individuals (and their families) that they approach and work with.
To capture the levels of excitement and energy that would appeal to this audience, we set about creating a suite of images that evoked a sense of uplifting, positive energy. Shooting with the fantastic creative sports photographer Philip Haynes over five days in Loch Eil in Scotland and Ullswater in the Lake District – we gorge walked, rode a speedboat, jumped off jetty’s, jogged and dipped, and climbed rock faces to seek out the viewpoints and compositions that would create the most dynamic and engaging shots.
We then combined the imagery with a distinctive visual style using bold colours, graphic shapes and emotive messaging – which we then rolled out across all key touchpoints and brand guidelines.
“We started working with We Launch on The Descent of the Shard, a very high profile and high-end abseil down Europe’s tallest building. We had a lot to lose, but We Launch really understand how to respond to a client’s needs. Right from the off, I felt comfortable. They got inside the guts of our organisation to produce a hugely impactful campaign which reaped £2.8m in income and £2.5m in press coverage. Nowadays I see We Launch as an extension of my own team – utterly reliable, totally committed and extremely creative.”
Alan Bolchover, Director of Fundraising, The Outward Bound Trust