Building a snack brand with enough punch to become a global leader in its category

  • The Brief

    The Snaffling Pig Co

    The Snaffling Pig Co are on a mission to take pork crackling to places its never been before, using big, bold flavours and quality ingredients. In looking to expand their business into new product lines, we were commissioned to develop their brand language across all channels – from packaging to digital.

  • Industry Sectors

    Food & BeverageRetail


    Brand IdentityDigital CollateralIllustrationPackagingPoint of SalePrint Collateral

The new approach to their packaging needed to appeal to both a young and older audience as well as having the versatility to successfully stand out across all channels – from social media to point of sale. Our solution was to create a suite of bold, vibrant and eye-catching graphic patterns that formed the core of the visual language. These patterns would create space for The Snaffling Pig logo to breathe, and were coupled with a direct and fun messaging style that clearly communicated all that is special about the brand.

The designs were first rolled out across packaging for a new own-label beer and cider range as well as a ‘Rio’ inspired flavour of pork scratchings – launched to coincide with the Rio2016 Games.

As the new brand began to take shape, we began to develop the designs for the second phase of the e-commerce website, as well as start production of a number of exclusive and additional products that would be sold in partner retailers.

With recent high profile success and investment from Dragons Den on BBC Two, presence in some of the UKs largest pub groups, as well as significantly increased sales (on their own e-commerce platform and through partner retailers like Not On The High Street), the future is looking exceedingly bright for The Snaffling Pig Co. We can’t wait to help them expand the brand even further.