It is a damning statistic that for every soldier lost in combat, three more will go on to kill themselves. Too many veterans return home often from high stakes, high stress combat situations only to find themselves ignored, misunderstood, alienated and abandoned by their fellow Americans. Formed in 2016, Phoenix is Rising focuses on innovative retreat-based healing and after-care to help post-combat military personnel as they contend with trauma and the reintegration into family and society.
We wanted to help Phoenix is Rising change this by creating a powerful, targeted brand communications platform that would allow the organisation to grow into an internationally respected name, reaching over 1 million veterans within five years.
The new brand, and targeted collateral, will help Phoenix is Rising to fund vital research into PTSD and build a sustained education and awareness campaign throughout any community where veterans reside - effectively creating a national conscience for care, with global reach.