Mosaic Pub & Dining

A contemporary family of brands for one of the fastest growing, most forward thinking pub groups in the UK.

We were commissioned by the Mosaic Pub & Dining Group – one of the most innovative and forward thinking new pub groups in the UK – to create a contemporary family of brands for their growing portfolio of pubs. From Birmingham to London, each pub required it’s own identity where the common theme was the talented and passionate staff delivering a quality experience. Each of the brands needed to embrace the history of the location whilst broadening its’ appeal to a much wider, and younger demographic of consumer.

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DISCIPLINES

Art Direction Brand Identities Environments Signage & Wayfinding Menu Templates Photography Print Collateral Website Design & Build

We began our work with Mosaic Pub & Dining Group by defining the brand identity and overall brand architecture of the entire organisation. With a clear tone of voice and consistent style, we created individual logos for each of the pubs within the portfolio. Each took inspiration from the architecture of the location, and were designed to compliment the style of the interiors.

From Breakfast to Dinner, we devised a master template for each of the menus within the group. With each pub having its own distinctive colour and space for a rubber stamp logo, this system could then be applied to each additional pub with consummate ease.

Exterior signage and fascias were designed and produced with impact and style. From signwriting to brass plaques and mosaic tiling – each pub was given its own unique look, complimenting the building architecture.

In a highly competitive marketplace, it was vital that every part of each new venue had beautiful imagery. We commissioned London based people and interiors photographer Paul Plews to achieve a consistent style that perfectly captured the bar and kitchen staff, interior features, exterior architecture, signage and design details, as well as the all important food and beverage offer.

From the main group website all the way through to the individual venue sites, we designed and built a cohesive, responsive digital platform that has the flexibility to grow and evolve with the group itself. Our solution allows for each subsequent website to be produced quickly and cost-effectively, whilst making it simple for the Mosaic team to update the websites with new events, offers and seasonal dishes.

Out Of Office

The sights, sounds, and everything all around. From inspirational exhibitions to our favourite new bands. These are the things that are shaping our year...