Clarity and JEGI are two leading independent investment banks advising the global media, information, marketing, software and tech-enabled services sectors. Based in New York, Boston and London, their strategic alliance has been forged over a unified approach to their clients, their shared tenacity and insight of the industry.
Headquartered in North America since 1987, JEGI are consistently at the top of Bloomberg’s annual rankings of M&A advisors serving the media, internet and marketing industries. Together with Clarity, the partnership boasts the highest closing rate for M&A transactions in their sector. With an increasing number of joint international deals taking place between JEGI and Clarity, our brief was to create new parallel brands for both companies that would allow each to operate independently, whilst seamlessly aligning whenever they work and present together. Our goal was to deliver a simultaneous transatlantic launch for both brands and websites at the start of 2016.
From a brand perspective, this was a first for us – in that we had to define a unified proposition that would clearly represent both businesses. Solving this for one company that hasn’t rebranded in over a decade is challenging enough, but we were faced with two. Formed in two different decades. With two boards of directors. On two separate continents.
We are thrilled with the new direction and vision for JEGI and the continued formalization of our valuable partnership with Clarity. This joint rebranding helps set the stage for the next era of growth and evolution for JEGI, as our two firms continue to build on a very successful partnership to-date. It was especially gratifying to announce this rebranding in front of the record-setting crowd at our Annual Conference.Wilma Jordan, CEO, JEGI