To mark their 15th Anniversary, we were commissioned by Fight For Peace to overhaul their brand, communications and website ahead of the 2016 Olympic Games, where they will also be one of the charity partners of Team GB. As a non-governmental organisation based in Rio de Janeiro, the new brand needed to have sufficient gravitas and appeal for supporters across the globe – from the favelas of Rio to the estates of suburban London and the townships of South Africa, whilst also allowing it to grow into a world renowned charity that their partners would be proud to be associated with.
The growth of Fight for Peace demonstrates that we are on the right track. We started with just 15 young people in Complexo da Maré, Rio de Janeiro in 2000, and are now a global NGO with a methodology that expands four continents. Fight for Peace exists to support young people in communities affected by crime and violence by creating opportunities and helping them access existing ones. Our new brand and website will allow us to reach more people, more quickly – and we’re now incredibly excited to continue our global fight with confidence that we have a brand that reflects our vision.Luke Dowdney MBE, Founder & Director, Fight for Peace