Dr Ehrenstorfer is the world’s leading producer of pesticide and other organic reference materials. Since the mid 1970’s, the firm has built a reputation for consistently developing quality reference materials for residue analysis within environmental and food-based markets around the world. With no tangible brand, the business had relied purely on its reputation to maintain its position as a market leader.
Following its purchase by LGC, changing market dynamics coupled with new growth opportunities around the globe accelerated the need for change. We redefined the strategic positioning of the brand, acknowledging its pioneering beginnings but setting its sight firmly on the future, to create a revolutionary new brand.