Formed in 1963, the London Centre for Children With Cerebral Palsy work with children and young people aged 0-14 with movement disorders due to conditions such as cerebral palsy or acquired brain injury. With a well-established heritage as a charity, the organisation was failing to communicate the breadth of its offer in clear and relevant ways to each of its core audiences.
Having worked with a number of non-profits previously, we were commissioned to overhaul the brand by defining a clear proposition, naming structure, brand architecture and audience segmentation that would help us to create a powerful new brand able to communicate what the charity stands for, what it does and why it is so special to everyone that comes into contact with it.
“I can’t really put into words how proud and humbled I feel to be part of the organisation that helped build the foundations for the independent life I live today. I love the new logo, the new name and most definitely the website. Great job.”