As British Bobsleigh and British Skeleton come together, our brief was to create a new unified brand for the British Bobsleigh & Skeleton Association that clearly reflects their brand values, and which subsequently enables the new organisation to be globally perceived as a world-leading, credible and highly professional sporting organisation at the forefront of winter sports.
With highly marketable ambassadors that have recently achieved great success at the Winter Olympics and World Championships, our aim was to create a new brand that would become the benchmark – a brand that athletes, supporters, sponsors, partners, coaches, designers, engineers and team members would be proud of. A brand that will help to inspire a new generation.
British Bobsleigh & Skeleton came together under one unified brand in 2015 – created by We Launch. The team completely understood our business and the need to engage all levels of stakeholders from athletes, sponsors, supporters and partners to coaches, designers and engineers. They have produced a brand that we are all immensely proud of, enabling us to be seen as a world-leading, highly professional sporting organisation at the forefront of winter sports globally. We Launch are now an intrinsic part of our team on every level.Richard Parker, Chief Executive Officer, British Bobsleigh & Skeleton