Box Pensions is an innovative, easy-to-use new pension scheme that will look after someone throughout their lives. Designed to sit in a void space between the pension schemes run by large life companies, the Box scheme is low cost and simple to maintain – enabling employers of all shapes and sizes to offer it to their employees. We were commissioned to create an exciting, contemporary, disruptive brand that evoked a sense of security, solidity and simplicity.
In looking to launch a completely new product into an incredibly busy pensions market, we knew that we had to create a brand that not only matched our vision – but which looked established, credible and memorable. But it had to do much more than that – our message needed to cut through to our customers in the most relevant ways. We Launch totally understood what we were looking to achieve, and subsequently delivered on all aspects. Their creativity, insight and organisational skills have allowed us to launch with absolute confidence. They have produced a brand unlike anything in the market – and one which we are so proud of.Chris Benarr, Director, Box Pensions