Amber Energy

Building a new brand for a forward thinking, award winning energy company.

With a clear vision for the business, and an innovative range of services, our brief was to create a new brand and communications system for a forward thinking, award-winning young company aiming to revolutionise the way businesses tackle energy.

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DISCIPLINES

Brand Identity Brand Positioning Brand Strategy Art Direction Illustration Print Collateral Digital Marketing Templates Website Design

We began with a content audit of the existing Amber Energy collateral. Typical of the industry, it was full of generic stock imagery – devoid of any personality or standout. Our conversations with the client at this stage indicated a business that was far removed from this – they were a young company full of ideas, potential and a desire to really revolutionise how businesses tackle energy.

After devising the positioning line of ‘Your smarter energy manager’, we created the overarching brand proposition and a suite of impactful, engaging headline messages that brought each of their core service offerings to life. This allowed us to create a contemporary new brand identity that was intentionally global, forward-thinking and professional in its conception, which we coupled with a friendly type style and accessible colour palette of warm oranges and greys.

It was clear from the outset that there was an appetite to create something different for the energy industry. Since all of Amber’s competitors were using generic stock photography with little brand personality, we commissioned British illustrator Lucy Vigrass to create a suite of vibrant, distinctive images that each depicted a different facet to Amber Energy’s offer.

With a unique and ownable brand language working in harmony with strong and engaging messages, the new brand was rolled out across all marketing channels – from stationery and brochure covers to outdoor advertising and event collateral.

To help further communicate the Amber Energy offer to new customers, we produced a flexible and modular sales presentation pack that provided a general introduction to the business, with case study cards that could be swapped around for different audience groups.

As soon as we met We Launch we knew straight away that they would be the company to help deliver something different to our industry. Stuart and his team found immediate solutions and was an advocate for differentiating ourselves from competitors rather than creating a brand in the traditional mould. We Launch are delivering great results and we completely trust their judgement across all mediums of communication. I would definitely recommend these guys.

Nick Proctor, Managing Director, Amber Energy

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